怀卡托大学-Master of Professional Management (Public Relations)

怀卡托大学-Master of Professional Management (Public Relations)
新西兰留学，怀卡托大学-Master of Professional Management (Public Relations)公共关系硕士课程介绍：

怀卡托大学-Master of Professional Management (Public Relations)
学制：12个月，包含2个正常的学期以及2个暑假，并且这几个方向都提供应用研究项目或者专业实习的机会，2013年11月份开学。
要求：本科毕业，专业课成绩均分在70分以上，背景要求：本科是商科、经济、管理或者传媒等相关方向。
入学雅思：要求6.5分，单项不低于6.0.
学费：36195.00 纽币。
就业方向：活动经理、内部通信经理、媒体顾问、职业募捐者、公共事务管理器、公共关系顾问
主要学习内容：
THE DEGREE PROGRAMME
STAGE ONE: CORE KNOWLEDGE AND SKILLS
MCOM510 Applied Communication Analysis - Part 1
MCOM511 Applied Communication Analysis - Part 2
MCOM513 Professional and Public Relations Writing
MCOM532 Public Relations Cases
STAGE TWO: ADVANCED PROFESSIonAL KNOWLEDGE
MCOM585 Corporate Public Relations (30 points)
and 45 points from the following papers:
MCOM506 Reputation Management
MCOM508 Communications for Investor Relations
MCOM509 Future Savvy
MCOM578 Global Futures
STAGE THREE: APPLIED RESEARCH AND PROFESSIonAL INTERNSHIP
MCOM519 Applied Research in Public Relations (30 points)
and either:
MCOM517 Internship and Action Research for Public Relations (15 points)
or:
MCOM518 Public Relations Best Practice - An Investigation (15 points)

新西兰留学留学费用大学留学商科/经济专业留学专业解读